People feel more attraction when experiencing shared thrills. So Six Flags is giving couples a different kind of Valentine’s Day with a weeklong spooky celebration built around Fright Fest-style scares, rides, and adrenaline.

Not every couple wants roses and candlelight. Some would rather scream together.

Six Flags Fall Fast Instagram announcement post with comments

Six Flags Magic Mountain will launch Fall Fast on social, inviting couples and singles to skip the candlelight and scream together. The campaign kicks off on Instagram with the official scare-maze lineup reveal, giving fans a first look at the monsters playing matchmaker this Valentine’s event.

Six Flags Fall Fast website banner featuring the Conjuring, Friday the 13th, and Looney Tunes mazes

On the Six Flags website, a banner greets guests as they go to buy tickets, putting the spooky Valentine’s event front and center.

Six Flags Fall Fast Instagram Stories and TikTok posts teasing the haunted mazes

Social

Peter and Kitra from @OrdinaryAdventures, a popular vlogging couple who post content around theme parks and genre movies, will film walkthroughs of the new scare mazes, with their best reactions clipped for socials.

Partnership

For horror-loving singles, Six Flags is partnering with Tinder to match solo riders with someone looking for a date to the event.

Six Flags Fall Fast Tinder partnership: It's a Match mockup
Six Flags Fall Fast billboard: Looking for something serious? Look behind you.
Six Flags Fall Fast billboard: Wouldn't you rather be haunted than ghosted?
Six Flags Fall Fast billboard: Find someone who'll go the distance

Art Director: Leila Garrison
Copywriter: Sun Yie