Diet Coke Cherry is returning after a painful six year hiatus. But for an audience as expressive as the "It Girls", we need a return as glamourous as they are.
Diet Coke Cherry is returning after a painful six year hiatus. But for an audience as expressive as the "It Girls", we need a return as glamourous as they are.
Diet Coke will use the 18th century Rococo art movement to reintroduce Diet Coke Cherry as the drink that celebrates indulgence.
The elegance of a Cherry Diet Coke is second only to its sass. Let's tease the campaign with a series of extravagant RoCokeco themed post.
steps into the real world…
Diet Coke Cherry doesn't need permission to come back. We will RoCoke-ify spaces that no one expects; turning boring minimalism into extravagant art.
The New York City Subway will receive a full Rococo makeover accompanied with Rococo-styled models taking a seat.
"Diet Coke is Bringing Back their Cherry Flavor.
And a Once-Dead Art Movement."
doesn't stop at the train…
We keep RoCokeifying other spaces to cap off an extravagant return.
The Rocokeco "It Girl" experience joins United, as we reward some lucky flyers with an unexpected and elegant upgrade.
Brittany Broski rules the royal court; interviewing guests of all kinds in her medieval themed interview space. This time around she'll have a "RoCokeco" version with Sofia Coppola joining the court.
goes international!
Tiktok AR Filters give users the RoCokeco flair they desire. All they need to activate this elegant filter is a can of Diet Coke Cherry.
The RoCokeco movement continues online through @dietcoke accounts, keeping the style and excessive flair in mocktail recipes and ASMR videos…
…RoCokeco themed GRWMs and elaborate Diet Coke Cherry table settings.
Art Director: Leila Garrison
Copywriters: Ericsson Moncree & John W. Delaney
