Owala is hitting up the festival scene, making sure music fans all across the nation are front and center for hydration.

That post-set glow has come and gone, and the second you step away from the stage, it hits you: you’re dehydrated.

Next up? The House. The perfect place to rest and recharge before the next performance.

Stop in, take a sip, and water up. Because you can’t dance hard if you’re running on empty.

Owala festival activation exterior
H2owala hydration bar interior
H2owala lounge interior with massage chairs
H2owala infused waters menu

Want the VIP lifestyle, but on a bare-bones budget? Owala's got you. We’re giving away House VHP (Very Hydrated Person) invitations. To enter, fans just need to purchase one of our limited-edition Festival FreeSips. Keep your eyes on social for the drop date. 👀

Owala x Coachella Color Drop Instagram announcement post
Owala Coachella billboard: Hydration is the Headliner

First stop:
Coachella

Nothing more necessary than a gentle reminder on the way to Coachella. Can't let the desert heat get you!

House VHPs (Very Hydrated People) will share UGC across social platforms, extending our reach for future festivals.

Owala House VHP influencer TikTok and Instagram UGC posts
Owala Coachella giant FreeSip photo op polaroid

On the way to the next set, snap a fully-refreshed pic at one of our giant FreeSip photo ops.

And continues on to Gov Ball and Warped Tour…

Owala Gov Ball giant FreeSip photo op polaroid
Owala x Gov Ball Color Drop bottles
Owala x Vans Warped Tour Color Drop bottles
Owala Vans Warped Tour giant FreeSip photo op polaroid

Even headliners need to hydrate.


Artists share their limited-edition Festival FreeSips, showing fans how they cool down, reset, and rehydrate after the set.

Doechii Instagram post: hydrated goddess thanks to Owala x Coachella Kali Uchis Instagram post rehydrating after Gov Ball Green Day Instagram post resting and rehydrating after Warped Tour

Art Director: Leila Garrison
Copywriter: Nikki Taguilas-Morales